THE LISTENING ROOM
The Listening Room is a full service support program for aspiring artists, labels and other entrepreneurs in electronic music.
A team of highly experienced professionals are available to leverage your career on exactly those aspects you need an extra push. The choice is yours.
Whether it is A&R, business development, marketing, legal, bookings or even mental coaching, TLR is here to help.
THE TEAM
A & R
Jorn Heringa
Jorn Heringa is a Dutch music industry veteran with over two decades of experience in the global dance scene. He spent 23 years at Spinnin' Records, rising to Head of A&R, where he helped launch and develop the careers of artists such as Martin Garrix, Afrojack, Don Diablo, Oliver Heldens, Nicky Romero, Sam Feldt, and KSHMR.
After leaving Spinnin' Records in late 2025, Heringa now works as an independent A&R professional.
Brand Strategy & Marketing
Meindert Kennis
Meindert Kennis has been working in the music industry for over 20 years. Starting at an online record store, he joined the then relatively small team at Spinnin’ Records in 2008. where he designed its brand growth, social media and innovation strategy. In his role as CMO he created Spinnin’s Youtube channel, its Asian ventures and multiple brand extensions. Meindert left the company after 10 years to become CEO at the worlds largest electronic music festival Amsterdam Dance Event (ADE).
After leaving ADE in 2024 Meindert works as an independent music professional
Business Development
Roger de Graaf
Roger de Graaf is founder and one of the creative drivers of Spinnin’ Records
De Graaf began his career running an Amsterdam record store before co-founding the label in 1999.
Known for his sharp ear for talent and hands-on approach to artist development, De Graaf has been instrumental in shaping the sound and direction of mainstream electronic music for decades.